What you need in your brand kit.

It’s not a question of do I need a brand kit. It is a matter of what you need in your brand kit.

Brand kits provide a business a guideline to continue a consistent image, voice, and overall engagement factor. Whether you hire a new employee, or freelance out design work, a brand kit allows everyone to be on the same brand page.

The factors and questions listed below should be included in each of these sections of a basic brand kit for your business.

Brand Identity
What you need to include:

• All formats of the logo
  • Full color, white and/or black
  • Hex codes, CMYK, RGB
  • Rectangle and square
  • Png format in various sizes ( email size, website size, letterhead size ect.)

Fonts
Logo text

• Slogan text
• Heading text
• Body text
• Email text
• Social image text
• Brand Images
  • Original png files of images you use across social media consistently
  • Favicon image

Brand Voice
This can be a bit trickery to capture but it is just as important as the image of your business. It is helpful to write down the answers to these questions to keep in your brand kit for when you hire a new social media person, or freelance blogger for your brand.

• Three words we want our customers to use to describe our business are :    
  • Use these to build around the tone for all your materials.
• The tone of our website can be described best as:
• Our social posts messages have a _____ tone the majority of the time.

Brand Engagement

• When we email people we always start with _____ and end with ____. 
• Our email signature for all our employees looks like:
• When we greet customers we always say:
• When engaging with others on social media we have a _____ tone and message.
• We want our customers brand experience to be _______ when interacting with our brand. 

​These questions and factors should help you get started in creating a basic brand kit for your business, however there is so much more depth a quality brand kit can provide. Having trouble answering some of these questions? DM or message me to see how I can help.

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The Blurber

Carina Wingel is an independent branding consultant in Woodstock, GA. After earning her Bachelors in Marketing at Kennesaw State University, she went on to work for The Hershey Company in Boston, MA. During this time, Carina earned her Masters Degree in Advertising from Boston University, as well as cofounded her first startup company. Too cold up north, Carina moved to Charleston, SC to work for a content company and later on helped start an ad agency. Ready for her own great adventure she moved back to Atlanta to pursue her passion of branding startups and small businesses for success. You can view her work at www.carinawingel.com. ​