What you need in your brand kit.
It’s not a question of do I need a brand kit. It is a matter of what you need in your brand kit.
Brand kits provide a business a guideline to continue a consistent image, voice, and overall engagement factor. Whether you hire a new employee, or freelance out design work, a brand kit allows everyone to be on the same brand page.
The factors and questions listed below should be included in each of these sections of a basic brand kit for your business.
What you need to include:
This can be a bit trickery to capture but it is just as important as the image of your business. It is helpful to write down the answers to these questions to keep in your brand kit for when you hire a new social media person, or freelance blogger for your brand.
These questions and factors should help you get started in creating a basic brand kit for your business, however there is so much more depth a quality brand kit can provide. Having trouble answering some of these questions? DM or message me to see how I can help.
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