About Me.
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I believe great marketing transcends boundaries, extending beyond a campaign; it permeates the very fabric of a company's culture and extends its influence throughout the industry. Over the course of nine years, I have honed my skills as a versatile marketer, delving into various facets of the field. In the last two years, my focus has sharpened, specializing in the dynamic realm of digital marketing.
Whether orchestrating product launches, constructing websites, or narrating compelling customer stories, I've navigated through diverse marketing landscapes, gaining a wealth of experience. However, it is within the realm of digital marketing, performance marketing management, branding and SEO/SEM strategy where my expertise and passion truly thrive. I have a particular speciality in SaaS technology with a niche in supply chain with SMB startup and mid market B2B experience. |
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One standout campaign in my portfolio is "The Worst Warehouse Nightmares" for Deposco, a leading supply chain technology SaaS company. This particular endeavor exemplifies the successful transformation of my Halloween nightmare concept into a comprehensive, multi-platform marketing campaign spanning email, video, paid channels, and direct mail.
What sets this campaign apart is not only its creative angle but also its impressive results. With an average engagement duration of 1 minute and 30 seconds across various channels, the true triumph was achieving an exceptional average engagement rate of 4 minutes on the campaign landing page. Beyond capturing attention, this initiative translated into tangible business outcomes, generating the highest number of opportunities for the quarter and boasting an outstanding 10x return on investment in initial contract value, excluding Annual Recurring Revenue (ARR).
"The Worst Warehouse Nightmares" has become a cornerstone in Deposco's marketing arsenal, consistently delivering outstanding engagement metrics and contributing significantly to closed-won deals. Its sustained success speaks volumes about its impact and resonance within the target audience.
What sets this campaign apart is not only its creative angle but also its impressive results. With an average engagement duration of 1 minute and 30 seconds across various channels, the true triumph was achieving an exceptional average engagement rate of 4 minutes on the campaign landing page. Beyond capturing attention, this initiative translated into tangible business outcomes, generating the highest number of opportunities for the quarter and boasting an outstanding 10x return on investment in initial contract value, excluding Annual Recurring Revenue (ARR).
"The Worst Warehouse Nightmares" has become a cornerstone in Deposco's marketing arsenal, consistently delivering outstanding engagement metrics and contributing significantly to closed-won deals. Its sustained success speaks volumes about its impact and resonance within the target audience.
