My biggest pet peeve working in the creative industry is when an entrepreneur tells me all they need is a logo. Wrong!
A new business needs much more than a logo to advertise their business. What they really need is a brand. By developing a brand you know where you advertise, how you communicate with your customers, and even your color schemes outside of the logo. Branding focuses on what makes you unique, creating a strong brand presence. A logo will not get your message across for you, know who your target audience is, and it won't set the tone for the entire way you do business. A logo is only a symbol. A brand includes a logo and everything else about your business. The logo only argument I often hear is “we know what we stand for, why do we need branding?”. Knowing what you stand for is a great start and an important one, however every business out there has some charity aspect, or mission to serve the best beer, ice-cream, etc. This is a tone deaf method to reaching your customers because everyone does it!! You need to do what no one else is doing to reach your customers. That is what branding does. According to Forbes there are 5 main reasons new businesses fail: 
Every single reason except #4, which to be fair could occur because the other four are failing, all relate back to whether you took the time to create a brand for your business. My branding process is unique in that it combines all my skills in marketing, advertising, sales and human resources to create an all around image, strategy and promotion model for you to go forward with. Discover what makes your business unique. If you like what you see or want to take the plunge right now contact me about The Brand Adventure, a three month package that transforms your business idea or struggling small business into a thriving brand. Enjoyed this article? Subscribe to The Blurb, a biweekly blog written by someone who hates blogging. By joining The Blurb community you will receive an email with the latest post as well as extra content and tips exclusive to subscribers.
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