Designed as a custom KidScoop page for newspapers to inform them about the benefits of Kid Scoop. Sent to 1000 newspapers, we saw a 20% bounce back rate.This campaign averaged 2-3 new leads a week for KSW with an average of 4 Kid Scoop Weekly closes a month for 5-6 months. The campaign in total brought in over $200,000 in additional revenue each for both KidScoop and their partner at the time Content That Works.
Sardines. Small But Mighty. Print Campaign
The client for this class project was the Sardines Society. Our challenge was make sardines more appealing to the adult public with two print ads and a web banner ad. My approach for the Small but Mighty campaign came with much research on the fish. After reading how healthy sardines are I decided this would be focus with current cultural trends. I also discovered sardines are an aphrodisiac. By focusing on sexual health I was able to incorporate humor and appeal for the target market.
Get Back to Fun Buddy50 Gorilla Campaign
This campaign consisted of two print ads but with the concept that it could be expanded beyond that. The Get Back to Fun campaign was designed to also be executed on local levels by placing Buddy50 scooters in childhood fun places such as the playground or in a swimming fountain.
This campaign's focus was to help revive an old brand with a fresh edgy look in two outdoor ads. The first one is a billboard with a parachuted bubble blown that continually inflates and deflates. The second ad is designed for the side of a brick building to look three dimensional with foam textured bubble gum on the brick and as if it exploded out of the building.