Beckah's Bangin' Butter Startup Business
Beckah's Bangin' Butter is a small business venture I started with a friend in the Boston area in 2015. The way it came about stemmed from my friend selling 10-20 jars of almond butter a week at church. She described it as a hobby, I told her that was a business. From deciding on the name, to designing the logo, the website and creating the messaging and go to market strategy this business is where I consider creating my start in marketing.
I wanted to create a brand that was warm and felt like home. For the logo I created a heart out of two almonds, a unique design that would become the staple for the brand. The design is simple and easy to remember. The name was also something we played with for a while but going with the alliteration angle you truly cannot help but smile when saying the name. 100% nutty came along as the underscoring message to highlight the pureness of the ingredients in the product.