 Naming your business is a big decision. Some people overanalyze or overcomplicate an origin or meaning of the business’s name. No one except you is going to care your businesses name came from an ancient flower or latin phrase that means peace, strength or happiness. What matters is if they remember your business for the right reasons. The reason your business exists, your business's brand. BAMMM! You want that name to hit your customers in the face so hard, they remember it. So why overcomplicate? Sometimes simpler is better. Just make sure it still has some pop to it. I’ll give you an example. My very first startup was formed from a friend's hobby selling almond butter at church. Like A LOT of almond butter, so much I told her this wasn’t a hobby but a business. The name didn’t take us too long as she already had some general ideas around it, however we did go through many drafts to get to the final one. And once we got that one we knew that was it. Below is an example of the process we went through to get to that perfect name. Becky’s Butter Beckah’s Butter Almond butter by Beckah Beckah’s Almond Butter Becky’s Banging Butter Beckah’s Banging Butter Final: Beckah’s Bangin’ Butter Why was this the perfect name for her business? 1. It had pop, it was literally bangin’! 2. It had her name in it which went wither homemade vibe brand. 3. It doesn’t specify almond butter so she is open to grow into other avenues with other nut and fruit butters. So again, for clarity on these steps.  Ready to find the perfect name for your startup venture? Discover what makes your business unique. If you like what you see or want to take the plunge right now contact me about The Brand Adventure, a three month package that transforms your business idea or struggling small business into a thriving brand. Enjoyed this article? Subscribe to The Blurb, a biweekly blog written by someone who hates blogging. By joining The Blurb community you will receive an email with the latest post as well as extra content and tips exclusive to subscribers.
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