Carina Wingel
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Specializing in Startups and Rebranding

Brand Startup Package

Have a business idea but have no idea where to start in building a brand? This fully inclusive package builds your business from nothing to a brand you will understand and be proud of within 3 months. Let me introduce you to your brand and an independent future for yourself.
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Includes the following services:
  • Brand identity
  • Brand voice and message
  • Logo
  • Website build 3-5 pages with seo & analytics
  • Brand outreach setup of social sites, content ideas and starter kit  (up to 3 networks)
  • Promotional plan
  • 1 t shirt design swag recommendations

Rebrand Refresh Package

Does your website look the same as it did in 1999? Are there bubble letters or pixelated sparkles in your logo? Is your message no longer bringing in clients like it use to? It may be time for a rebrand overhaul. This package refreshes your business’s brand from the website design, verbiage, logo update, promotional plan and voice in the market. My goal is to keep your brand’s reputation intact with a modern makeover to keep up with the current times within a 3 month project timeline.
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​Includes the following services : 
  • Logo update
  • Brand identity
  • Brand voice
  • Website refresh
  • Promotional plan
  • Social refresh and Outreach with content starter kit

Brand Identity 

  • Business name brainstorm (if needed) 
  • RGB & CMYK color guide
  • Color scheme for consistent branding across platforms
  • Business cards
  • Letterhead, contract design, powerpoint presentation ect. (up to 5)
  • Email signature
  • Web and social images for consistent branding
  • 1 t-shirt design

Logo Design & Refresh

  • New logo creation
  • Refresh of old logo design ( must own copyrights) 

Brand Voice

  • Brand message
  • Sales pitch
  • Website analysis of brand voice
  • Starter content kit for social posts and descriptions
  • Know your voice package with verbiage and tone tips for your brand
  • Target market analysis aka who are your customers!

Brand Outreach

  • Promotional plan 
  • CRM system setup
  • Landing pages if needed
  • Newsletter layout design and topics 
  • Content kit. 1 story included fully written.

Website Design & Development

  • Update current site or new build ​( design packages available  with or without seo & analytics)
  • Domain name setup
  • ​Page design or restructure
  •  Tracking services
  • Tagging and optimization
  • Website analysis reports
  • Keywords
  • Basic seo & search setup

Branding in Action

  • ​Pricing and packaging
  • Sales plan
  • Event promotion & launches 
  • Company events 
  • Conference branding collateral both design and giveaways ​​

Brand Framework

  • Relational and strategic structure of multiple brands together ( Brand Framework Guide)
  • Develop relationships between multiple brands
  • Create consistency in methods with different brand voices
  • Where/how do you promote each brand?
  • Consistent logo updates to be cohesive 

One at a Time Branding

  • ​Flyers  
  • Infographics 
  • Business cards 
  • Logos
  • Website analysis recommendations 
  • Promotional campaigns 
  • Custom designed holiday or other company cards

Ask me how I can help your business!

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