The Small but Mighty Campaign
.For this graduate school class project our client was The National Sardines Association for the general promotion of the fish. Our challenge was to make sardines more appealing to the adult public with two print ads and a web banner ad. Our challenge was to make sardines more appealing to the adult public with two print ads and a web banner ad.
My approach for the Small but Mighty campaign came with much research on the fish. After reading how healthy sardines are I decided this would be focus with current cultural trends. I also discovered sardines are an aphrodisiac. By focusing on sexual health I was able to incorporate humor and appeal for the target market.
My approach for the Small but Mighty campaign came with much research on the fish. After reading how healthy sardines are I decided this would be focus with current cultural trends. I also discovered sardines are an aphrodisiac. By focusing on sexual health I was able to incorporate humor and appeal for the target market.
