Kid Scoop Direct Mail
Working for Content That Works I also helped support joint marketing efforts with one of their partners Kid Scoop. The goal of this campaign was to increase the circulation of Kid Scoop Weekly by selling to newspapers across the United States. The concept behind this direct mail piece was to create a Kid Scoop Weekly page designed for our target audience. I decided this would be an engaging and fun way for them to be introduced to and experience the product.
The kit below was sent to 1,000 newspapers. We saw a 20% bounce back rate. This campaign averaged 2-3 new leads a week for KSW with an average of 4 Kid Scoop Weekly closes a month for 5-6 months. The campaign in total brought in over $400,000 between Kid Scoop and Content That Works.
The kit below was sent to 1,000 newspapers. We saw a 20% bounce back rate. This campaign averaged 2-3 new leads a week for KSW with an average of 4 Kid Scoop Weekly closes a month for 5-6 months. The campaign in total brought in over $400,000 between Kid Scoop and Content That Works.
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