The Client.

For this graduate school class project our client was Buddy Scooters for their new Buddy50 scooter. 

The Target.

Our challenge was to appeal to an adult audience with two print ads. 

The Concept.

The idea for this project related back to why someone would buy this. There is no utilitarian factor to the product, just  fun. From here the Get Back to Fun campaign was born and paired with dry adult humor. ​I also believed this campaign had great potential to be executed on targeted local levels by placing  Buddy50 scooters in childhood fun places such as the playground or in a swimming fountain. 

The Final Product.