The Tastiest Explosion

The client assigned for this graduate project campaign was Bazooka Bubble Gum. The challenge was to create a fresh look to target the younger generation. We were assigned to create two outdoor advertisements.
 
My approach was to not only create a modern ad for the younger generation but also keep the iconic brand image of Bazooka. I decided to focus on the action of blowing bubbles and how that action was similar to fireworks and other exciting explosions.

The Brick Wall

This advertisement would be created on the side of a high traffic brick building in a targeted city. The black hole would be painted on with the illusion that the bubble gum has created a hole in the brick wall. The pink bubble gum would be made of 3 dimensional plaster scented and made to look like realistic bubble gum.  

The Billboard

This advertisement would be on a high traffic highway. I decided to keep it simple but classic with the red lips blowing the bubble. The bubble would be made of a pink parachute material and would have an air jet fan attached to the back of the billboard switching on and off to create the continuous  effect of blowing a bubble and it popping on the billboard. ​